BEING A PERFECTIONIST
Consumer demands and preferences will always change, and getting hung up on creating a perfect website will ultimately hold you back. No matter how perfect you think your competitor’s sites are, every site has issues and quirks that could be improved upon.

FAILING TO THINK OF USER EXPERIENCE
It’s important to understand that your website isn’t for you. It’s for the people you’re trying to get to buy your product or service. Sometimes what you think will work best can be counter-productive for the user and cause confusion. Make sure the end user is at the forefront of your site’s design and functionality.

SETTING AND FORGETTING
This is easily the most common, and most detrimental mistake you can make with your website. Regardless of how “perfect” your site turns out, if you don’t continually learn and understand how your users interact with it, you could be driving potential customers away faster than you’re attracting them.

APPROACHING YOUR SITE AS A PURCHASE, NOT AN INVESTMENT
Your website is your biggest digital marketing asset. When we see business owners take this approach, ongoing website maintenance often seems “extra” or “a hard sell” when in reality, it’s taking care of your investment to ensure a positive return.

Think about it this way.

Let’s say your website cost you $10,000. If you were to take that amount of money and invest it in the stock market, my guess is you’d be logging into your brokerage account first thing in the morning to see how it’s doing.

Just like the stock market, the digital landscape is constantly evolving. Updates to search engine algorithms and browser capabilities could mean big things for your site, and failing to recognize this could be detrimental to your business.